The greatest measure of success is when the customer connects you with what you’re trying to offer them. If they think of you first then chances are you will receive their business. If you have created a brand that has a great reputation, that you have work hard to build up, then you are doing it right.
We are always trying to sell something, it could be a product for work, and idea for social group, or even are self-worth. So if we put this much effort into selling throughout are lives shouldn’t we do the same when it comes to social media? This means we must truly believe in the product if we want to brand it correctly, and this comes down to the effort put into selling the product. You should start by practicing this in your own business and then branching off from there. Also make sure your clients see the work you do. If the results are there for them to see you are much more likely to help them help you.
Be everywhere. Like schawbel says, “you can’t be hired if people have never heard of you”. Work hard to promote yourself everywhere, TV, blogs, podcasts. You name it, the more the better. You’ll keep them around by posting noteworthy information on social media that brand your personality correctly. Many people who work in social media believe they can build up themselves through shady sites promising followers, or friends of friends followers. However, again it’s not how much you broadcast, it is the quality of the finished product that is truly important. Lots followers don’t matter as much as the engagement your business gets. So make sure your base is pumped up about your company. Here are a few great articles that explain how to brand yourself and your business.
http://danschawbel.com/blog/how-to-become-a-personal-branding-expert/
http://www.entrepreneur.com/article/217481
Marketing Major 